Whenever you use WordPress you’re given the selection when publishing between doing it as a ‘post’ or as a ‘page‘. Posts go up in your weblog whereas ‘pages’ are static pages which you could publish with out it having to go up in your weblog.
There’s a variety of the explanation why you would possibly select a submit over a web page or a web page over a submit (that’s for an additional submit) – however at present I assumed I’d spotlight a number of ‘pages’ that I’ve right here on ProBlogger as examples of pages that bloggers would possibly need to develop to advertise their weblog to completely different teams of individuals. Some are extra important in my thoughts than others however all have been useful within the growth of my very own blogs.
Maybe one of the frequent makes use of of the ‘web page’ operate on WP is the great previous ‘about web page’. Having an about web page is important in my thoughts because it provides new readers to your weblog a snapshot of who you might be and why they need to subscribe to your weblog. That is the web page that I’m going to each time I hit a brand new weblog – in the event that they don’t have one it decreases my possibilities of subscribing considerably.
Learn extra on adding an about page to your blog.
I’m amazed what number of bloggers don’t have any method of contacting them on their weblog. Whereas I perceive the temptation to not have one you might be lacking out of fantastic alternatives by not giving readers, potential companions, press, different bloggers a method of contacting you.
Learn extra on Why your blog’s readers should be able to contact you.
I don’t promote this web page closely (though do point out it on my ‘About Page‘) however use it extra when interacting with journalists and mainstream media retailers. The way in which I take advantage of it’s to point out journalists what others have written about me. I discover that in offering an inventory of earlier articles in mainstream media you acquire slightly credibility and provides journalists a head begin to find an angle to pursue for their very own potential articles about you. It’s additionally helpful to have the ability to present this web page to anybody else that you just’re trying to construct credibility with that might not be that ‘new media savvy’. It’s wonderful how a point out in mainstream media will open doorways for some.
Within the pursuits of transparency and disclosure I’ve this web page linked to on each web page and submit on my weblog to point out readers what I get out of this weblog – ie that I earn money from it and use affiliate packages. I additionally use this web page to dispel a number of the myths and unfaithful assumptions that individuals have about me and this weblog by sharing a number of the ‘prices’ of this weblog. I discover that this balanced ‘disclaimer’ works fairly effectively.
This web page was written with a really egocentric motive – to chop down my workload. I get requested a variety of questions, lots of them repeatedly. As an try and reply a few of these regularly requested questions I put collectively some solutions for them. I nonetheless get requested the questions however with the ability to level to this web page helps. I even have it linked to prominently from my Contact Page.
Having a web page devoted to how individuals can subscribe to your weblog may be very helpful. I do additionally hyperlink to a signup kind in my sidebar and footer – so it’s laborious to overlook! However I do discover that having a web page like this may be helpful as some readers don’t perceive the thought of RSS or may be fearful about problems with privateness or what it means to ‘subscribe’. Typically having a web page devoted to strolling individuals by way of the method can repay.
Seeking to promote promoting in your weblog? An ‘Promote’ web page is a vital a part of attracting new advertisers and a effectively written one can reduce down a variety of be just right for you because it’ll assist to filter out individuals by giving them data that helps them to know in case your website is true for them.
Additional Studying: Finding Advertisers for Your Blog.
I’ve used ‘pages’ in two methods relating to sequence of posts. The primary method is to place collectively a compilation web page of all the posts in a sequence. I don’t do that that frequently however within the instance linked to place collectively the content material from all 25 posts on my sequence on Battling Bloggers Block. I discovered that some readers actually appreciated having the sequence all within the one place.
The opposite strategy to managing a sequence of posts with a ‘web page’ is to make use of one as a ‘central hyperlinks web page’ that you just replace with a hyperlink to every submit in your sequence over time. That is what I did in my Blogger Collaboration Series. The fantastic thing about this strategy over the ‘compilation web page’ is that it may well drive much more web page views as readers are ‘sneezed’ in a number of instructions into your weblog. It’s additionally good as a result of it permits readers to be extra selective about which posts in a sequence they need to learn reasonably than studying the complete factor.
Having a devoted web page for an associates program that you just’re working is usually a very sensible transfer. In the event you discuss with a product that you just’re selling frequently in your posts – reasonably than linking to the associates program hyperlink to a ‘pre-sell’ web page by yourself weblog. This lets you ‘pre-sell’ the product extra with a private message. That is what I do on my AdSense web page right here at ProBlogger. This doesn’t work for each associates program however I discover with AdSense that it really works effectively as their touchdown web page is usually a little off placing to new potential customers of it. It additionally provides me slightly extra flexibility with how I point out AdSense in my posts as their Referrals program doesn’t permit html linking. Additional Studying: 5 Tips for Improving AdSense Referral Earnings.
In the event you provide providers to readers then develop a devoted gross sales web page for your self and hyperlink to it prominently in your weblog. The instance right here is my Consulting web page – a web page I used to level to frequently. Lately I don’t provide these providers any extra (resulting from workload) so haven’t promoted it for some time. I discover that when you will have a devoted web page to promoting your providers you possibly can promote your self rather more expansively than only a fast point out elsewhere in your weblog.
Do you will have data that you just’re continually offering to individuals over and over (whether or not in weblog posts, through e mail or in different methods)? Make a web page about it and hold the hyperlink helpful. That’s what I did with my b5media web page and have discovered it to assist me reduce down my workload in answering questions in regards to the community. I additionally hyperlink to it in my navigational bar right here on ProBlogger and it’s result in some nice alternatives. You could possibly do that with any enterprise or product that you just’re related to.
This web page is an instance of a touchdown web page over at DPS of a present marketing campaign that we’re working for our new Lightroom Course. In the event you do select to run an advert marketing campaign to advertise your weblog then it’s a lot wiser to hyperlink your advertisements to a devoted touchdown web page than the entrance web page of your weblog. Learn extra on Advertising Your Blog and on Landing Pages.
One nice strategy to propel individuals deep inside your weblog is to develop a Sneeze Page or a ‘Better of’ web page that highlights a number of the higher articles in your weblog round a selected theme. Put hyperlinks to those pages in your sidebar or discuss with them in posts and also you’ll see your web page impressions per go to statistics go up.
In the event you’re promoting one thing (even when it’s your self) like we do with ProBlogger Jobs advertising, having some kind of a testimonial web page may be very worthwhile. Folks base shopping for selections more and more upon the opinions of others – so seize a few of these opinions and current them.
Talking at an occasion? Create a ‘web page’ particularly for these at it and point out that you just’ve finished so in your presentation. This fashion you possibly can tailor a selected message to these guests, their wants, your presentation and ‘promote’ one thing to them (whether or not or not it’s subscribing to your weblog, shopping for a product, promoting your providers or getting them to learn sure pages in your weblog. The instance I’ve given is from a convention I did this time final 12 months. I additionally used to have a piece on that web page promoting a product that I discussed within the presentation and it transformed fairly effectively.
17. 404 Web page
When individuals arrive in your weblog to a web page that has been deleted, observe a useless hyperlink and so on and find yourself on a default error web page in your weblog you’ve obtained a wasted alternative in your fingers. Customise your error pages to assist readers discover what they’re in search of or not less than discover one thing else that may curiosity them. Additional Studying: How to Create a Custom 404 Error Page for Your Blog and this text from Search Engine Journal the place I discovered the Disney instance pictured above.
After I participated in a charity occasion known as (Movember), reasonably than letting this occasion fully take over my weblog for the month I created a devoted web page for the occasion that those that have been serious about may observe my updates on.
I don’t settle for visitor posts on ProBlogger however we do invite writers to apply to write for dPS with some pointers on how you can write for this weblog. In consequence, I get extra posts which can be written in a format that I can use and it’s reduce down a variety of work for me.
There are quite a few methods which you could current that archives of your weblog. It turns into more difficult the bigger your weblog grows to have the ability to direct individuals again to your finest earlier work and a devoted web page may be useful in that course of reasonably than simply presenting an inventory of classes or dates in your website bar. What I’ve tried to do with mine is to supply a web page with dated archives but additionally classes with some steered beginning factors.
Among the above ‘pages’ can in fact be created from ‘posts’ in your weblog (and there could be some good causes for doing so) nonetheless my choice is to make them ‘pages’. Most often it is because I desire these pages to not be date particular. The way in which I’ve my hyperlinks arrange right here at ProBlogger posts have dates displaying and within the hyperlink construction – however pages don’t. In most of the above examples I additionally didn’t need to web page to point out up in my weblog’s RSS feed or classes – however most well-liked them to be standalone pages.
After we redesigned ProBlogger (some years in the past now), we mapped out a reader journey and a part of that was for brand new readers touchdown on the weblog realizing the place to begin. So our “Start Here” page introduces the subject, lays out the format of the weblog and offers readers an induction into the content material pillars and how you can get probably the most out of their interplay with the weblog.
I’ve recorded a podcast episode on Why You Should Create a Start Here Page for Your Blog and Kelly Exeter wrote a visitor submit about The 5 key elements your blog’s ‘Start Here’ page must have.
You probably have an assortment of advisable instruments, providers or assets you employ and suggest – significantly if you’re incomes affiliate fee, sponsorship or promoting from them – give your readers a web page the place they will see all of those assets in a single spot and hyperlinks for them to entry. Simply just remember to disclose any business preparations you might have connected to those assets.
Right here’s each a podcast and an article I produced on Easy methods to Use a Assets Web page to Develop Your Site visitors and Earnings.
New information safety legal guidelines that apply to simply about each enterprise in any jurisdiction imply that having a Privateness Coverage printed in your web site is important. I’m not a lawyer and we don’t dispense authorized recommendation on ProBlogger, however our visitor authorized knowledgeable Jeanette Jifkins did write an article on What Legal guidelines within the World Apply to You?
24. Product Pages
Do you promote something out of your weblog – services or products? Properly, you’re finest to create a “store window” so your readers can grow to be prospects.
25. Member Pages
Many information websites now monetize through a paid subscription and you may gate all or a few of your content material behind a paywall for subscribers solely. At ProBlogger we don’t have a paywall, however we do provide a FREE Member’s Library of assets, with entry primarily based on subscribing.
What web page sorts would you add to the above record?
Replace: Some nice recommendations in feedback to this point, a few of which I’ve now listed above. I agree {that a} privateness web page is an effective one, as is a feedback coverage (I’ve one in all these however wrote it as a submit – I believe it’d be extra acceptable as a web page although). One other one which I ought to have included is a ‘useful resource’ web page – a web page that lists advisable assets, books, programs and so on. Lastly – I ought to have included a ‘weblog roll’ or ‘hyperlinks’ web page. Thanks for everybody’s recommendations – hold them coming.
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