Tokenfi Launches Main U.S. Media Marketing campaign With Occasions Sq. Billboard & Nationwide TV Spots

TokenFi is increasing its U.S. presence with a three-month media marketing campaign that options nationwide tv interviews, lots of of commercials, and outstanding billboard area in New York Metropolis’s Occasions Sq.. The initiative is designed to place the rising platform in entrance of each institutional and retail buyers at a scale hardly ever seen within the crypto-finance sector.

Multi-Channel Push Into American Markets

The marketing campaign is made potential by a partnership with New to The Avenue, a monetary information model acknowledged for introducing rising corporations to a broad investor base. The settlement encompasses bi-monthly interview segments on Fox Enterprise and Bloomberg Tv, in addition to in depth advert placements throughout main enterprise networks.

TokenFi commercials will run greater than 100 occasions per 30 days on CNBC, Fox Enterprise, and Bloomberg, with an extra 50 prime-time Bloomberg spots scheduled in the course of the second month of the marketing campaign. In whole, distribution is predicted to achieve an estimated 219 million U.S. households.

“TokenFi is combining broadcast, digital, and outside media in a method that positions it squarely in entrance of decision-makers, merchants, and on a regular basis buyers alike,” mentioned Vince Caruso, co-founder and CEO of New to The Avenue. “The marketing campaign is structured to construct broad consciousness whereas additionally supporting direct investor engagement.”

Occasions Sq. Takeover

Maybe probably the most seen component of the marketing campaign would be the Reuters forty second Avenue digital billboard in Occasions Sq., one of many world’s busiest intersections. TokenFi promoting will seem 20 occasions per hour, 4 weeks every month, guaranteeing thousands and thousands of impressions from each foot site visitors and commuters passing by Manhattan.

This high-profile placement follows TokenFi’s latest sports sponsorship take care of England’s cricket workforce throughout its 2025 tour of Eire, the place the model’s emblem and visuals appeared throughout stadiums and broadcast feeds, reaching over 30 million viewers worldwide.

Past TV and Billboards: Increasing Digital Attain

TokenFi can also be banking on the facility of digital and syndicated content material. Interviews and commercials shall be archived on New to The Avenue’s YouTube channel, which presently boasts over 3.4 million subscribers, and amplified throughout its social media platforms.

As well as, New to The Avenue will distribute month-to-month press releases and content material packages to the enterprise desks of ABC, NBC, CBS, and Fox, increasing TokenFi’s publicity past area of interest monetary retailers to mainstream media networks.

Investor-Centered Engagement

Alongside mass-media placements, TokenFi is pursuing direct engagement with buyers. Plans embrace dealer conferences, retail investor gatherings, and personal shows for accredited buyers and household places of work in New York Metropolis.

The hybrid method< combining mass visibility with focused investor touchpoints, is designed to bridge the hole between basic model consciousness and deeper market penetration.

A Strategic Second for Tokenfi

The marketing campaign formally kicks off in October 2025, with TokenFi interview segments airing throughout prime viewing hours on Fox Enterprise and Bloomberg. Firm executives consider the timing is good, with digital property and monetary know-how persevering with to draw sturdy curiosity from each Wall Avenue and particular person buyers.

TokenFi’s marketing campaign additionally serves to focus on associated tasks similar to Floki and Valhalla, broadening consciousness of its ecosystem.

Constructing on Sports activities Sponsorship Momentum

Earlier this 12 months, TokenFi secured its first high-profile sports activities sponsorship, changing into the title sponsor of England’s T20 cricket sequence in Eire. The partnership put TokenFi branding throughout pitch mats, boundary ropes, perimeter boards, and post-match backdrops, broadcast to followers within the UK, Eire, India, Pakistan, the Caribbean, and Sub-Saharan Africa.

That worldwide publicity constructed momentum for the model because it headed into its U.S. media push.

Outlook

TokenFi’s three-month blitz is bold in each scale and scope, underscoring the platform’s intent to grow to be a acknowledged title within the crowded fintech and crypto markets. If profitable, the marketing campaign may function a case research in how blockchain-related corporations can leverage conventional media, digital syndication, and in-person investor outreach to achieve mainstream credibility.