Survey Reveals Vacation Present Decisions This 12 months Are Pushed by Practicality and Price

Sensible buying is on this vacation season: Almost one in 4 customers are setting agency spending limits, according to new research.    

A survey of two,000 adults who store on-line discovered that People are protecting budgets on the forefront of their thoughts.

Greater than a 3rd (36%) are splitting not less than one present with a good friend or member of the family — a rising pattern of collaboration that stretches budgets whereas protecting the sentiment sturdy.

Millennials are the likeliest to separate the price of a present with another person (49%), greater than twice as doubtless as child boomers (23%).

Getting a Good Deal Issues Most Throughout Holidays

In accordance with new analysis performed by Talker Analysis for AliExpress, six in 10 (59%) of all respondents stated that getting an excellent deal issues extra to them in the course of the holidays than at every other time of yr.

To maximise their vacation funds, People are trying to find low costs (42%), ready for sure objects to go on sale (33%) or buying earlier (30%) — since August and even earlier for one in seven.

On common, respondents estimate {that a} accomplice’s present ought to have the very best price ticket hooked up, averaging $206, adopted by a mum or dad whose present ought to price $169.

Siblings ($65), mates ($56) and associates ($38) have considerably decrease caps.  

“Individuals are being extra intentional with their spending this season,” stated Chris Carl, head of promoting at AliExpress U.S. “They need presents that really feel private and purposeful with out going over funds. The curiosity in significant but sensible presents reveals how customers are adapting to new financial realities.”

The findings reveal a shift towards value-minded gifting, the place thoughtfulness and resourcefulness go hand-in-hand.

Greater than twice the share of respondents want to present others one thing extra sensible (57%) reasonably than purely enjoyable or frivolous (25%).         

Millennials are the likeliest to want to present others one thing extra sensible (62%), whereas Gen Z is the likeliest to want gifting enjoyable objects (30%).

Even so, many patrons nonetheless need their presents to really feel significant. One in 5 say the “thought counts” provided that they’ve spent not less than an hour trying to find the appropriate current — half of that point scrolling for inspiration, and the opposite half attempting to find one of the best value.

Whereas practicality and financial savings lead this yr’s priorities, the emotional facet of gifting stays sturdy.

Sensible Presents Most popular Over Frivolous Ones

Greater than half of respondents (52%) say they love being stunned and receiving surprising presents, displaying that the joys of discovering one thing new and significant stays on the coronary heart of the gifting expertise.

However not all presents are created equally. The survey discovered that folks avoid weight reduction or health merchandise (30%), hygiene objects (25%) and gag presents or pranks (23%) — the highest classes thought of off-limits for the vacations.    

“This mindset aligns with the best way many are buying in the present day — in search of sensible, high quality presents whereas staying open to serendipitous finds,” Carl added. “From distinctive devices to considerate on a regular basis objects, customers are combining shock with financial savings as they curate this yr’s presents.”

Off-Restrict Presents

1. Weight reduction/health merchandise — 30%
2. Hygiene objects — 25%
3. “Gag” presents/prank objects — 23%
4. Intimate clothes — 22%
5. Home goods/cleansing provides — 19%

Analysis methodology:

Talker Analysis surveyed 2,000 People who store on-line who’ve entry to the web; the survey was commissioned by AliExpress and administered and performed on-line by Talker Analysis between Oct. 20 and Oct. 22, 2025. A hyperlink to the questionnaire may be discovered here.

To view the entire methodology as a part of AAPOR’s Transparency Initiative, please go to the Talker Analysis Process and Methodology page.