Research Reveals the Motive Behind the Cozy Pattern

Winter of “hygge” is right here: Two in three People mentioned they need to “hibernate your complete winter like a bear.”

The poll of 2,000 U.S. adults found 86% love the concept of getting as cozy as potential through the winter months, embracing what the Danes name “hygge” — the literal apply of getting cozy.

Definitions apart, 71% of individuals consider they may make their house really feel cozier than it presently does, score their house’s cozy issue at 6.5 out of 10.

Commissioned by Naturepedic and carried out by Talker Analysis, the examine revealed the common individual will spend greater than half of the winter season devoted to getting cozy (56 days out of 90).

And plenty of shared what they consider getting cozy actually means: curling up on the sofa (48%), layers of blankets (46%), having fun with the quiet (42%), sleeping in (41%), and making recent espresso, tea, or scorching chocolate (40%).

Coziness Contains Candles, Music, and Household

Others consider coziness consists of not leaving the house (37%), chilly or wet climate exterior (37%), lighting candles (35%), placing on enjoyable music (34%) and spending time with household (33%).

A 3rd believes it means getting caught up on TV exhibits or YouTube movies, lots of whom shared their favourite “cozy” exhibits: 90-Day Fiancé, Blue Bloods, Chicago Hearth, Dateline, Household Man, Buddies, Gilmore Ladies, Gray’s Anatomy, any Hallmark film and the last word traditional: Legislation & Order.

Practically three in 4 (72%) mentioned they might even cancel social plans in the event that they had been feeling too snug to depart the home.

“Winter is when households crave heat and connection most,” mentioned Arin Schultz, Chief Progress Officer at Naturepedic and father of 4. “Whether or not that’s studying to your youngsters inside a blanket fort or sipping your morning espresso in mattress, these small consolation rituals we have now may help us really feel higher and sleep higher when colder climate and shorter days depart us feeling fatigued.”

The examine additionally discovered when individuals really feel at their absolute coziest and the function being cozy performs in getting good high quality sleep.

Two-thirds (63%) mentioned the weekends are the very best days to get cozy and comfortable, and peak coziness could be achieved at 3 p.m.

As soon as they get cozy, it takes simply 48 minutes for the common individual to really feel relaxed. And 76% are likely to get higher high quality sleep in the event that they really feel cozy beforehand.

Likewise, a majority mentioned they have an inclination to remain asleep for longer (75%) and get up feeling extra refreshed (72%) in the event that they go to mattress feeling cozy.

A Cozy Bed room Syncs Physique To Relaxation

Sixty-eight p.c consider {that a} good night time of sleep permits them to courageous chilly winter days.

“Getting good high quality sleep is necessary year-round, however generally is a lot tougher to do within the winter months,” Schultz continued. “Creating a comfortable bed room helps your physique calm down and sync with its pure rhythms that let you know it’s time to relaxation.”

What Will get Individuals Feeling Cozy?

• Curling up on the sofa – 48%
• Layers of blankets – 46%
• Having fun with the quiet – 42%
• Sleeping in – 41%
• Making recent tea/espresso/scorching chocolate – 40%
• Not leaving the house – 37%
• Chilly/wet/snowy climate exterior – 37%
• Lighting candles – 35%
• Placing on enjoyable music – 34%
• Spending time with household – 33%
• Placing on thick socks – 33%
• Getting caught up on TV exhibits or YouTube movies – 33%
• Lighting up the fireside – 32%
• Smooth lighting – 31%
• Turning into flannel PJs – 31%
• My pets sleeping subsequent to me – 26%
• Studying a ebook – 26%
• Turning into a thick gown – 23%
• Going to mattress early – 21%
• Turning on a digital hearth – 19%
• Scrolling social media – 18%
• Enjoying video video games – 16%

Analysis methodology:

Talker Analysis surveyed 2,000 common inhabitants People who’ve entry to the web; the survey was commissioned by Naturepedic and administered and carried out on-line by Talker Analysis between Oct. 31 and Nov. 6, 2025. A hyperlink to the questionnaire could be discovered here.

To view the entire methodology as a part of AAPOR’s Transparency Initiative, please go to the Talker Analysis Process and Methodology page.